A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.
A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.
A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.

Co-funded by the
European Union

East African Community

MARKUP assists small and medium-sized enterprises (SMEs) in Burundi, Kenya, Rwanda, Tanzania and Uganda by targeting specific agricultural commodities (i.e. avocado, cocoa, coffee, spices, tea and horticulture).

Interventions focus on:

The identification and elimination of barriers to trade
Improving competitiveness
Strengthening of value addition
Ensuring compliance with international regulations and standards
Providing access to trade finance
Supporting the identification of opportunities for trade and foreign direct investments