MARKUP Videos

Since 2018, MARKUP has been working with farmer groups, SME’s, business support organisations and policy makers to improve access to market information, identify and remove barriers to trade...

The EU-EAC Market Access Upgrade Programme (MARKKUP) supports SMEs in the avocado and horticulture sector in Kenya, Rwanda and Tanzania. Avocado is a newly emerging market for East African producers with over 70% export values in 2020...

Uganda is the biggest exporter of cocoa in East Africa. Uganda’s cocoa exports have been increasing steadily over the last twenty years, demonstrating that there is a great growth potential thanks to growing international demand. Therefore, ...

Jointly designed by the European Union (EU), the EAC Secretariat and the EAC partner governments, the EU-EAC Market Access Upgrade Programme (MARKUP) is implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit...

Coffee is a priority product under the EU-EAC Market Access Upgrade Programme (MARKUP) in all five East African Community Partner States involved in this programme. Their combined coffee exports to the world amount to about 1 billion USD...

The EU-EAC Market Access Upgrade Programme (MARKKUP) supports SMEs in the spices sector in Tanzania. SMEs receive training to improve the quality of their products through better processing, packaging and marketing. Acess to finance is another focus...

The EU-EAC Market Access Upgrade Programme (MARKKUP) supports SMEs in the tea sector in Burundi, Kenya, Rwanda and Tanzania. Tea exports from the East African Community amount to more than 1.5 billion USD per year, with Kenya exporting...

Born in the Mount Elgon region of Uganda, Massa Charles Frank grew up surrounded by lush green coffee slopes. Although he had been a respected teacher and a successful IT entrepreneur, he realised that agri-business was his true calling...

Burundi is renowned worldwide for the quality of its coffee. However, at times lack of efficient control practices for humidity levels can lead to surprises for the clients. In fact, moisture and humidity levels pose a serious threat to the final quality of the product...

International Trade Centre continues its collaboration with the Specialty Coffee Association (SCA) to deliver training on coffee sensory, green and roasting skills to SMEs and other coffee stakeholders, operating in East Africa’s coffee industry...

MARKUP, through the International Trade Centre (ITC), distributed moisture meters to coffee companies in Kenya at the offices of agribusiness service provider Coffee Management Services (CMS) on 30 September 2020. The distribution was officiated...

European Union (EU) Ambassador to Tanzania and the EAC, HE Manfredo Fanti, visited Med Foods Arusha, a Tanzanian enterprise benefiting from the EU-funded MARKUP. International Trade Centre through MARKUP began supporting Med Foods...

On International Coffee Day 2020, MARKUP took up the challenge that the entire coffee sector is facing due the COVID19 pandemic. In an online panel discussion, organised by MARKUP implemented by the International Trade Centre...

The EAC Coffee Business Forum brought more than 150 stakeholders together to discuss how to overcome trade barriers, improve access to finance and strengthen value addition processes to enhance ...

Marketing specialty coffees and understanding what coffee consumers around the world are looking for, can be challenging.
Produced for MARKUP via the International Trade Centre, this video introduces coffee exporters...

Coffee farmers and others along the value chain in East Africa are worried about the ever decreasing price of coffee. Experts says that this will affect the desire for the young generation to invest in the coffee business as the old aged coffee growers become frail...

International Trade Centre, through the EU-EAC Market Access Upgrade Programme (MARKUP), is training Tanzanian spice producers and exporters. Opportunities and challenges that lie in the Tanzanian spices sector are...

Better results, reduced losses, improved market linkages and access to finance!
From avocados to coffee and spices, watch how smaller firms and public and private institutions in the East African Community...