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Coffee, Tea, Cocoa, Spices, Avocado, and other horticultural products

August 2018 - July 2023

EUR 3.7 million

1. Improved harmonisation of standards and SPS measures in the MARKUP priority sectors
2. Coordinated implementation of MARKUP
3. A Functional Monitoring and Evaluation system in place
4. Effective communication and visibility of MARKUP

• EAC Secretariat
• East African Business Council
• Relevant government ministries, departments and agencies in Burundi, Kenya, Rwanda, Tanzania and Uganda
• MARKUP implementing agencies
• National private sector apex bodies
• Other stakeholders in MARKUP priority value chains

• Five private sector associations supported in food standardisation
• 280 Standards Technical Committee (TC) members trained on development and harmonisation of standards
• Eight contaminants for which EAC field data has been generated
• Nine new harmonised standards developed Five harmonised standards updated to reflect EU/Codex market requirements Two frameworks for private sector self-regulatory systems developed and validated for coffee and fruit & vegetables
• Supported the development and implementation of the harmonised criteria for registration and certification of processed pre-packaged food
• Six sector specific studies evaluating compliance with East Africa and EU quality standards
• Assessed the competence of laboratories in the EAC Partner States to analyse contaminants and pesticide residues in coffee

Ms Flavia Busingye
Directorate of Trade - EAC Secretariat

EU-EAC Market Access Upgrade Programme - MARKUP | ITC

Coffee, Tea, Cocoa, Spices, Avocado and other horticultural products

July 2018 – December 2022

EUR 13.5 million

1. Enhanced capacity to advocate for the removal of sector trade barriers
2. Enhanced export competitiveness for sector SMEs
3. Improved Business development for Sector SMEs

• EAC Secretariat
• Relevant government ministries, departments and agencies in Burundi, Kenya, Rwanda, Tanzania and Uganda
• Private sector apex bodies in EAC
• SMEs and cooperatives
• Relevant private sector associations
• Other key stakeholders in MARKUP priority value chains

• 5 trade-related policies, strategies or regulations improved with business sector input
• 42 institutions supported to improve their operational and managerial performance
• 115 enterprises from EAC Partner States transacted international business

• Trade Information Portal for Burundi established and operationalised
• 42 additional product-specific procedures covered by national Trade Information Portals
• 1,092 private sector representatives trained on business advocacy
• Ten private sector position papers on improving regulatory and market access procedures developed
• Nine trade support institutions (TISIs) coached in developing effective advocacy strategies

• EAC Quality for Trade Portal established and operationalised
• 2,119 stakeholders trained on standards and SPS and market requirements
• 841 SMEs trained on traceability, industry certifications, processing and value addition
• 151 SMEs received new equipment
• 627 SMEs and TISIs trained on access to finance
• 87 SMEs secured finance with the support of the project
• EAC MSME Financing Gateway operationalised

• 404 SMEs facilitated to participate in trade and investment fairs
• 119 business and investment transactions generated from trade and investment fairs
• 329 representatives of Trade and Investment Support Institutions trained to provide better business development services

Ms Flavia Busingye
Directorate of Trade, EAC Secretariat

Mr Kevin Taurai Musa
ITC Geneva