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Partner States


The priority products for Burundi under MARKUP are tea and coffee.


The priority products for Kenya under MARKUP are tea and coffee, horticultural products and avocado.


The priority products for Rwanda under MARKUP are tea and coffee as well as horticultural products.


The priority products for Tanzania under MARKUP are coffee and tea, avocados and spices.


The priority products for Uganda under MARKUP are coffee and cocoa.

At a Glance

Overall objective
Contribute to the EAC’s economic development through boosting trade and regional integration
Specific objective
Improved EU and regional market access for EAC countries in selected sub-sectors
Direct beneficiaries
SMEs and public/private institutions operating in selected value chains (including coffee, tea, cocoa, spices and horticulture)
Beneficiaries and partners also include
Government ministries, departments, standards quality organisations and public institutions, Trade and Investment Support Institutions
Final beneficiaries
Men and women employed in export-related business and in the selected value chains

2018 - 2023