MARKUP workshop on market profiles for Tanzanian agricultural products

Access to market intelligence is critical to export success in regional and international markets. The training workshop equipped participants with technical skills in the collection and analysis of trade information through ITC’s Market Analysis Tools and other relevant sources. These tools help users to examine international trade flows, customs tariffs, official market access regulations, export potential up to 2023 and company contacts in target markets. More than 825,000 users in 224 countries and territories have registered to the tools, which are free online to developing countries.

The workshop combined both theoretical and practical approaches that allow the 35 participants from Tanzania’s government officials and Trade and Investment Support Institutions (TISIs) to elaborate a market profile of an agricultural product. They were also given an opportunity to present the preliminary findings to their peers and gather feedback from ITC experts. The list of agricultural products includes the four MARKUP priority products – tea, avocados and spices – and other Tanzanian agricultural products with high export potential. Moreover, to ensure the visibility of findings, ITC’s MARKUP Regional Office and local organizations will disseminate these market profiles online for the public.