Kenyan and Tanzanian Avocado Exporters Establish Virtual Connections to Export

EU-EAC MARKUP, through ITC, brought 10 avocado exporters from Kenya and Tanzania to the virtual exhibition Fruit Attraction LiveConnect. The second edition of this trade fair took place from 5 to 7 October 2021.

The avocado exporters were among the 500 exhibitors operating in the fresh produce industry from approximately 38 different countries, including the Netherlands, France, Italy, Ecuador, Greece and Mexico. Fruit Attraction serves as a major platform and offers business opportunities at the international level for companies operating in the fruit and vegetable industry. With COVID-19 related travel restrictions in place, exporters had access to the platform for three days for stronger networking and access to products and services catalogues.

Exporters met more than 40 potential buyers and began negotiations that could lead to contracts worth approximately USD 3 million. The LiveConnect platform will remain open for the exhibitors and participating companies until 31 May 2022, which gives them more time to secure new business deals.

'Fruit Attraction 2021 was a perfect platform to showcase, promote and introduce Tanzania avocados to European markets and other countries across the world despite the Covid pandemic. I learned important features to consider in terms of quality standards before exporting avocado to European markets,’ said Hemed Suleiman from TANCROPS TRADING LTD (Tanzania).