Entering New Markets in the Tea Business

Having a strong marketing strategy is fundamental for a business to thrive. A company’s marketing and branding efforts are the key for making a good first impression with buyers and potential clients.

MARKUP supported small and medium sized tea producers from Kenya and Tanzania to upgrade their marketing skills and materials to attract international buyers.

19 companies participated in the marketing support component and received a set of marketing materials, customized to specific needs of the companies. With the help of new logos, professional business cards and updated brand guidelines, these companies are now ready to introduce themselves to new potential clients in the international market.